Harmonising Distribution February 9, 2010Posted by pedropan in Enterprise Next, Travel Technology.
Tags: Booking Engine, Distribution, Reservation, Travel, Travel Portal
The last decade or the Noughties as it has been referred to, has seen incredible changes in the travel distribution landscape. This has been in many ways driven by the technology advances made throughout the decade. For example, Hi-Speed Broadband is now virtually taken for granted in the Western Hemisphere, the convergence of mobile and social networking technologies is bringing consumers across the globe into the travel distribution eco system whilst major players such as Google and Microsoft have recently announced advanced products such as Nexus One & the Slate PC all targeted at providing the end consumer with instant access to information 24 by 7.
With this technology explosion, suppliers, travel agents (both offline & on-line), tour operators, wholesalers & distribution channels are faced with new challenges in how they sell, market and distribute their products in today’s electronic age.
In addressing these challenges, extensive Channel Management solutions are being sought that encompass offline as well as online channels thus blurring the boundaries between traditional operators and wholesalers with the new breed of On-line Travel Agencies / Bed Banks. (more…)